One of the main arguments presented against Google Apps in the enterprise is a lack of the ability to implement policy controls and fine grained permissions to data. And to a certain extent, this holds true. For example, you cannot share contacts with specific groups, Google Apps Sync does not allow you shared group calendars within Outlook, there are no shared tasks and so on.

But in its continuing effort to make its suite more robust, and incorporate feedback, Google just introduced new sharing options within Google Docs. The new options are as follows:-

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Memeo launched today what the media is describing as the Memeo's take on the "GDrive". GDrive is the much anticipated service everybody expected Google to launch on the lines of Microsoft's SkyDrive, an online service which allows you to store large amounts of data online.

Although Google never launched the GDrive, Memeo has called its new service the GDrive, a drive which integrates and fits into the local file structure of both Windows Explorer and the OS X finder. Formerly Memeo users could access Google Docs right on their desktop using Memeo's client, but now the GDrive lets them drag and drop upload files and folders to their Google Docs account. On the other hand, they can open and edit Google Docs files locally like any other file.

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Today, Microsoft made Office Web Apps available for everybody to check out, use, collaborate or do whatever they want with it. This closely follows Microsoft's May 12 launch of Office 2010 and SharePoint 2010.

Users just need to access their live.com account, and will find options that allow them to start creating documents, spreadsheets and presentations.

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Attention starved as we are, the biggest inertia we have to get over before trying a new service is the cumbersome registration process. Sensing this, and part of the latest move by Google Apps to create new customer-magnetic marketing tools (remember the cloud calculator), Google just made testing Google Docs simple, like, REAL simple.

All you need to do is visit the Google Docs demo page (docs.google.com/demo) and start typing away in a Google Docs document open right in front of you. No registration required, no Google Account required. WOW! Similarly you can start working on spreadsheets, or even drawings. if you want to collaborate with someone else in real time, just share the link with them.

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The Google Apps Spectrum Just Got Wider

One of the major frustrations for Google Apps users was the inability to access extended Google services with their Apps accounts – YouTube, Picasa, Blogger et al. Going by Google, 9 of the top 20 requests related to users' inability to log in to these services with their Google Apps' login.

Google just changed that.

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