Attention starved as we are, the biggest inertia we have to get over before trying a new service is the cumbersome registration process. Sensing this, and part of the latest move by Google Apps to create new customer-magnetic marketing tools (remember the cloud calculator), Google just made testing Google Docs simple, like, REAL simple.

All you need to do is visit the Google Docs demo page (docs.google.com/demo) and start typing away in a Google Docs document open right in front of you. No registration required, no Google Account required. WOW! Similarly you can start working on spreadsheets, or even drawings. if you want to collaborate with someone else in real time, just share the link with them.

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Keeping the heat on in the online collaboration market, Google released it's Google Apps cloud calculator, a tool which helps companies calculate the cost savings they can acheive by moving to Google Apps. As opposed to the statements that both Google and Microsoft regularly make to prove the superiority of their products, this tool is supposed to give you exact measurable figures based on objective criteria.

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